News & Updates
The latest from Second Stage — company announcements, product updates, and industry insights.
Introducing Player Lifecycle in TRACKS: Connecting Attribution to Retention, Churn and Reactivation
Understanding where installs come from is only the first step in modern PC and console game marketing. The real question publishers and performance marketers…
PLAION x Second Stage: Precision Analytics for Dawn of War IV
We are pleased to announce our latest partnership with PLAION to support the marketing and launch strategy for Warhammer 40,000: Dawn of War IV. We would like…
Resolution Games x Second Stage: Attribution for Demeo x Dungeons & Dragons: Battlemarked
We’re excited to share that Resolution Games has partnered with Second Stage to support the upcoming launch of Demeo x Dungeons & Dragons: Battlemarked.…
Red Barrels Continues Partnership with Second Stage to Power The Outlast Trials’ Latest Update with TRACKS
We’re happy to share that Red Barrels has continued its partnership with Second Stage, using TRACKS to optimize media and influencer ROI for The Outlast Trials…
Lyrical Games x Second Stage: Precision Attribution for Valor Mortis
We’re proud to share that Lyrical Games has partnered with Second Stage to use TRACKS for their upcoming title, Valor Mortis. Through this collaboration, the…
Kentum Uses TRACKS to Power Demo Launch Analytics & Attribution
We’re thrilled to announce our collaboration with V Publishing / Tlön Industries for Kentum. With the demo now live across Steam, Xbox, and PlayStation, we’re…
Lost Skies Uses TRACKS to Measure Marketing Impact of 1.0 Launch
We’re thrilled to announce our collaboration with V Publishing and Humble Games for the upcoming 1.0 launch of Lost Skies, the co-op survival adventure set…
The Outlast Trials Uses TRACKS to Measure Marketing Impact of Season 4 Launch
With the release of The Outlast Trials: Season 4, Red Barrels is once again pushing the boundaries of multiplayer horror, and this time, they’re also bringing…
Second Stage Is Partnering With Mirthwood with TRACKS Attribution
We’re proud to announce our partnership with V Publishing to support the marketing campaign for Mirthwood, a richly crafted life sim/RPG set in a medieval…
TRACKS Levels Up with New Cohort Analysis and CPI Insights
At Second Stage, we are dedicated to helping game publishers and studios unlock the full potential of their marketing campaigns with clear, actionable data.…